HTC One A9 Launched, Look Familiar?

HTC have now announced their new One A9 phone.
The design whilst clean looks very familiar, the antenna lines and general shape is very close to the iPhone 6 / 6s.
HTC have added some new hardware and software features.
A home button with built in fingerprint scanner is now included beneath the screen and the phone is running the new Android 6.0 marshmallow.
HTC also state that the unlocked phones (not carrier dependent) will receive updates within 2 weeks of Google launching new Android updates.